Who is E/I Television Reaching?

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96%

Are Adults, 18+

58%

Are female viewers (W2+)

39%

More likely to have their family and friends ask for and trust their advice on tech (A18-34)

43%

More likely to keep up with the developments in technology (A18+)

58%

More likely to have their peers trust their recommendations on technological purposes (A18-34)

31%

Audience that identifies as Black (18%); Hispanic (5%) “Other” (7%) – Over indexing against national demographics for Black viewers (13%)

Sources: Sources: Nielsen, Npower 9/26/2022-12/25/2022; 2021 Nielsen TV/GfK MRI Simmons USA Fusion (07-21/S21) weighted to Population (000) - Base: Adult (CBS) Summer 2021 Nielsen TV//GfK MRI Media + Fusion (10-20/S20) weighted to Population (000)-Base: All. NBC.